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City of Little Rock Public Relations
Office (501) 371-4421

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Contact(s):Angela Rogers, (501) 975-1958
Angela Rogers Group for LRCVB

FOR IMMEDIATE RELEASE :
Monday, October 09, 2006

Downtown Little Rock Holiday Parade Set for December 2

Capital City Holiday Celebrations Light Way To Great Getaways

Holidays in Little Rock Web Site Unwraps Seasons Greetings; Parade Scheduled for Dec. 2

LITTLE ROCK, Ark. (Oct. XX, 2006) – City officials are asking you to join them in Little Rock for breathtaking foliage, harvest celebrations, haunted museums, historical home tours, cultural attractions, flavorful dining and more this holiday season.

The Little Rock Convention & Visitors Bureau (LRCVB) officially kicked off the beginning of the capital city’s 2006 holiday season today with the launch of www.HolidaysInLittleRock.com, a one-stop, online information source to all holiday happenings planned from now through New Year’s Eve.

A full calendar of seasonal events, lodging deals and “Eat, Drink & Be Merry” information is posted on the site, in addition to an online guide to Little Rock shopping.

“A treasure of festivals, live entertainment, exciting events and special promotions in Little Rock showcase just the right trimmings for a perfect getaway,” said LRCVB Chief Executive Officer Dan O’Byrne. “We want to encourage visitors and residents to come see for themselves what makes Arkansas' capital city sparkle this holiday season.”’

Downtown Little Rock will be bursting with good cheer and family fun on Saturday, Dec. 2, as the Big Jingle Jubilee holiday parade takes center stage.

Parade organizers announced a new opportunity this year for school marching bands and non-profit community organizations to win cash prizes as part of the parade’s band and float competitions. The band cash prizes will be $1000 and $500 for first and second places and $1,000, $750 and $500 for the top three winners among non-profit float entries.

"The Big Jingle Jubilee provides an opportunity for citizens of Little Rock to get together to celebrate the holiday season," said O’Byrne. "We're going to have a great time, and it's free. We invite everyone to take advantage of the chance to bring family and friends together.”

The LRCVB is currently accepting applications from those interested in participating in this year’s event online at www.HolidaysInLittleRock.com. Parade applications must be received no later than Friday, Nov. 17. There is no fee for entry.

The parade will begin at 3:30 p.m. at Second and Broadway Streets, travel south on Broadway, turn west onto Capitol Avenue and end at the State Capitol. An official State Capitol lighting ceremony and fireworks display will follow at approximately 6 p.m.

All winners in the marching band and float competitions will be notified Monday, December 4, 2006 and will be provided with instructions to collect their prize.

The Big Jingle Jubilee is one of the annual highlights of "Big On Little Rock," a community-wide program designed by the LRCVB to help residents celebrate the great benefits our city has to offer.

For more information about Little Rock’s 2006 holiday season or the Big Jingle Jubilee Holiday Parade, visit www.HolidaysInLittleRock.com or call (501) 975-1958.

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